Our Story
How two best friends decided to open the door to startup investing.
Where It Started
Best friends since high school. Logan studied Hospitality and Data Science at BU. Benjamin studied Finance and Marketing at Northeastern. For years we brainstormed startup ideas every weekend and kept hitting the same wall.
Where It Started
Best friends since high school. Logan studied Hospitality and Data Science at BU. Benjamin studied Finance and Marketing at Northeastern. For years we brainstormed startup ideas every weekend and kept hitting the same wall.
The Problem
Breaking into startups always felt impossible—every idea already taken. But with AI flooding the market with new companies, the problem isn’t building anymore, it’s filtering. There’s more capital than ever, but no efficient way to connect it to the right ideas.
The Problem
Breaking into startups always felt impossible—every idea already taken. But with AI flooding the market with new companies, the problem isn’t building anymore, it’s filtering. There’s more capital than ever, but no efficient way to connect it to the right ideas.
The Moment It Clicked
If the real problem is discovery—not creation—then the opportunity is to build the system that connects the right ideas with the right capital.
The Moment It Clicked
If the real problem is discovery—not creation—then the opportunity is to build the system that connects the right ideas with the right capital.
Why Now
AI is lowering the barrier to build. More people than ever want in. Plejj is the door.
Why Now
AI is lowering the barrier to build. More people than ever want in. Plejj is the door.
Meet the Founders
Logan Kay
Co-Founder
Boston University | AI & Ops @ Harvard Business School
Logan is a senior at Boston University and helps spearhead AI implementation across admissions and operations teams at Harvard Business School. At Plejj, he runs all product development and engineering.
Benjamin Matiash
Co-Founder
Northeastern University | Institutional Equities @ Morgan Stanley
Benjamin studies at Northeastern University and works in institutional equities at Morgan Stanley. He was the first to articulate the core problem behind Plejj. He leads scoring methodology and go-to-market strategy.